Barari packaging design
Guided by V.K Jaganathan ( IDC-IITB )
Naseem Al Barari General Trading was founded in 1991 in Jordan. We export and import various types of foodstuffs from various parts of the world. Our two main commodities are dates and tea. The Barari Group owns and operates several date mills and facilities in the UAE, Iraq, Algeria, Tunisia, and Sri Lanka.
Now Barari has been present in Indonesia since 2013 with various variants of dates and processed food products made from dates that will always meet the needs of the Indonesian people.
Now Barari has been present in Indonesia since 2013 with various variants of dates and processed food products made from dates that will always meet the needs of the Indonesian people.
A basic geometric form was arrived at to use as a casket onto which different variations could be inscribed and used as the differentiating factor bringing
more consistency
The basic form was given more character by trying to add elements which subtly hint at different countries and culture in a brief but somewhat recognizable manner
After trying to perfect the forms applying some level of defintion to them with a good set of explorations, the application of these were thought through to bring everything together
The main countries Barari originates their dates
from was each given a unique face in the packaging to
represent each of them equally but have the language
running throughout the outer packaging
from was each given a unique face in the packaging to
represent each of them equally but have the language
running throughout the outer packaging
The three distinct outer packages was then given
the branding of Barari. The other elements on the
outside were kept to simplicity trying to not be too
loud. Some packaging renders were made later to
present a visualization of the concept
the branding of Barari. The other elements on the
outside were kept to simplicity trying to not be too
loud. Some packaging renders were made later to
present a visualization of the concept
