✹ DJAD Identity display

DJ academy of design is located in the southern part of India in the midst of the western ghats. Started in the year 2004 in association with NID owing to the felt need for a design school in the south. This project attempts to create an identity which reflects the ethos and culture of my college in a contextual manner.

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✹ Coimbatore Railway Junction

Cbe Jn is a design project approached from the viewpoint of environmental and spatial graphic design. The attempt was to make informed decisions, based on a set of research methodologies which emphasises on field research and appropriateness.

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✹ Guts identity display

Guts is an upcoming independent sports brand in Chennai which houses a flexible gamut of sporting
and lifestyle activities. It hopes to extrapolate
it’s foundation into facilitating a good ‘work to play’ ratio and attribute that to a visually sophisticated brand.

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✹ Tamizh letterforms

Tamizh calligraphic angle letterforms done as a part of developing a typeface with particular parametric's in order to study the form aesthetics of tamil script which was originally written on stones and palm leaves, due to which very little traces are available of its calligraphic specimen.

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✹ Catatonik Showcase / Research Document

Catatonik is a multi sensory installation project which becomes part of my final study for the course design for social change. It is an attempt at trying to build spatial and sensorial elements which lets the body feel the microcosms of experiencing part of a coal mine and in turn an ingrained empathy as the effect of the experience.

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✹ Lalbagh Botanical Garden

Lalbagh Botanical Garden was taken up as a project to pitch the idea of environmental and communication design to public spaces in India to enhance and justify the importance in creating an identity and simple systems later to be put in place.

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✹ Japanese assemblage collection

A series of designs on japanese visual culture with a mix of both handcut and digital assemblages studying the characterstics and history of Japan.

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✹ Sentinel Island Graphic exploration

An imaginative graphic project which explores a hypothetical language script which is correlated with the inert tribes of the nicobar island in particular the sentinalese.

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✹ Audemars Piquet Campaign

AP is a classic watchmaker from Switzerland for whom I did an advertising campaign as a classroom project consisting of five distinct images on the tagline “Time changes Everything”.

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✹ Kodak, Experimental Publication

I tried to juxtapose certain moments from my infancy and some recreation of dreams and memories onto the planetary bodies and the mysteries of the universe. The publication was tailored to accomodate these ideas with the brand of Kodak.

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✹ Juxtapoz edition winter publication

Juxtapoz is an Art magazine found and run by a group of creatives in San Francisco. I redesigned an edition of the magazine with a mix of stories between classic /contemporary artists and designers. I tried to better the adaptability of the visual language for a wide range of diverse conversations and discourses.

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✹ Surulle packaging identity

Surulle was the outcome of a hypothetical packaging identity project with a brief to create the elements
of packaging and build a cohesive series of renders
to support the aesthetics of the brand.

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✹ Barari packaging concept

Barari indonesia is a dates manufacturing and packaging company. This entire concept was done as a classroom project where a problem was found in the existing brand and solved hoping to improve brand image and representation.

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✹ Graphic projects collection (1)

Selected collection of projects and self initiated designs both personal and client work done over a period of three to four years trying to build and broaden aesthetics and learning new ways of doing things.

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✹ Triptych audiovisual installation

Preliminary investigations into formalist predicaments through audio, video and its spatial interaction.

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✹ Euclid custom type and graphics

Euclid is a custom letter identity and product graphics exercise where I chose to create a brief primary identity for a friends industrial design product of a modular laptop stand.

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✹ Processing experiments

Processing is a javascript based programming language which I sometimes experiment in with respect to graphics and type. Some of my code based videos and images are included here.

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